The Role of Online Marketing for Small Business

Small businesses may feel that they need to be more limited, and more prudent with their resources. However, it is more important for the small businesses to make themselves more visible and give themselves a voice. While several of the different media that are available may prove rather expensive for them, online marketing is among the most economical and effective ways for small businesses to promote themselves. Here is the role of online marketing for small businesses.

Having an online marketing plan will help you reach out to a larger section of the public. Most marketing and communication initiatives find themselves constricting you in terms of their location or their scope, while the internet is truly limitless. Being able to explore and expand on the internet is a wonderful way for you to achieve high goals with little expense.

Not every marketing strategy can help you showcase all your strengths. This is something that is made possible with online marketing. It is not just possible for you to allow your company a chance to be noticed, but also a platform where you can put out all your offers and showcase them to your liking.

It is despite the single most effective tool when it comes to evaluation and feedback. It is easily traceable and accurate, and the returns that you can achieve can be measured most easily. This is a good way to not just monitor all that you have done for the business, but also a wonderful insight that can help you modify your marketing plan to become more effective.

Your online marketing plan can work for you across boundaries and time lines. It continues to be operational while you have closed down for the day, and also visible regardless of geographical boundaries. Extremely simple to plan for and execute, online marketing can actually enable you to achieve many goals within one simple endeavor - being it informing, showing and guiding people all at once.

Most conventional streams of marketing are extremely expensive and can set you back by a significant amount. For smaller businesses, this can be a price which is too heavy to pay. However, using online marketing as a tool can most often help you reach the same ends without having to spend as much. With the growth that can be achieved by the use of it, other channels can then be used to supplement your marketing plans.

The Promising Future of Google Buzz

Google has launched a new widget called Google Buzz for iPhone or Android phones which helps the Google users to update their status and share photos, videos, and content with their friends. You can post buzz about a party you attended and share photos of the event. The posts will upload in the background automatically. One interesting feature about android is that some programs help us use home screen widgets for easy access.

The popularity of Google buzz has been increasing day by day. We can connect with our friends' right on Google's Gmail home page. Google buzz is based on the idea of ​​collaboration, and that is the vital point of emphasis for many social networking sites moving forward. It has been designed to collaborate with other Google applications and tools.

It may take time for Google buzz to create a buzz because many people do not have the same network size like the ones established in other social networking site. Google Buzz can provide a great marketing platform by checking into the business locations and informing the followers regarding our business details. All the problems related to privacy issues will become viable once the Google Apps version is introduced. I have been "buzzing" since the very first day of its launch. Google will definitely emerge into a ubiquitous and invincible force financially and socially, in view of fact that it always brave prime importance to the users. Lastly I would like to say to all users to actively participate in BUZZ and feel the difference.

Will Python Replace Java?

According to the most recent study, Java is currently more popular than other programming languages ​​including Python. Likewise, according to the latest usage statistics posted on a popular Technology Survey site, Java is being used by 3.0% websites as a server-side programming language, whereas only 0.2% of websites use Python. However, many reports have heightened that the usage and popularity of Python is growing consistently. So it becomes essential for programmers to understand some of the major differences between these two popular programming languages.

Understanding Important Differences between Java and Python

Both Java and Python are general purpose programming languages. While the former is a static typed language wherein the programmers have to declare all variable names explicitly, the latter is looked up as a dynamically typed language where developers are not required to declare variable names explicitly.

Java requires developers to write longer lines of code to accomplish common programming tasks. They also have to put in additional time and effort to organize, maintain and update the Java code base. On the other hand, syntax of Python enables developers to express concepts without writing longer lines of code. It further emphasizes on reusable and readable code generation. Thus, it becomes easier for programmers to maintain and update the code base.

Both the languages ​​have been updated on a regular basis. The programmers can use Java 8 to avail a number of new features including lambda expressions, a new date / time API and a new functional interface. They can further switch from version 7 to version 8 of the programming language without any hassle. But developers often find it daunting to choose between Python 2.x and Python 3.x. Both the versions are being maintained in parallel and since switching from Python 2.x to Python 3.x is found to be challenging.

Java makes it easier for programmers to create portable cross-platform applications. These applications can run on any device on which Java virtual machine (JVM) is running. On the other hand, the developers have to use a Python compiler to convert the code written in Python into code understood by the specific operating system. As JVM is installed on many devices, the developers can run Java applications on various devices without requiring any specialized tools and compilers.

The performance and speed of the two programming languages ​​differ. Many programmers have proved that Java is faster than Python. While it can not be used to accomplish CPU-intensive tasks, developers often have at their disposal, a number of options to enhance the execution speed of Python. They have to replace Python's default runtime with CPython, PyPy or Cython to increase the execution speed significantly. On the other hand, the performance of the Java application can be easily optimized without using any additional tools.

Along with being a popular web technology, Java is also used widely for developing apps for world's most popular mobile operating system, ie, Android. The Android SDK includes a number of standard Java libraries. The developers can easily create Android apps by taking advantage of networking, data structure, graphics, and math libraries. They can even avail a number of tools and frameworks to speed up Android app development. But those into Python development know that it can not be used for mobile app development directly and exclusively. The developers have to use additional frameworks and tools to use it for mobile app development. Many programmers prefer developing mobile apps with Java to save both time and effort.

A number of reports have highlighted a steady increase in the popularity of JVM based languages ​​like Scala. The modern age JVM languages ​​are designed with features to help programmers to write concise, reusable and maintainable code within a shorter amount of time. Many programmers prefer these JVM languages ​​to Java to reduce the amount of time and efforts required for building and maintaining a variety of modern applications.

Is Your Marriage Worth a Little Sacrifice? 3 Ideas That Can Make a Difference

Long term partners who have been together for a significant period of time, know each other all too well. Sometimes, this closeness can breed complacency when it comes to keeping the spark alive. Each partner looks to the other to keep them interested, but seldom look to themselves to take on this responsibility.

If you feel you are in this position and want to take on this role, there are a few ideas that can show your partner how much you care. Sometimes, it can take minority hints and messages, other times a bold and direct approach may be in order. In either case, persistence is the key, but it can be well worth the effort as you re-establish the connections on different levels.

Some of the things you can try are:

1. Take an interest in his work or hobby with sincerity and a genuine level of time in understanding why your partner is so involved. As you become more aware and knowledgeable on the subject, you can look for special moments and opportunities to relate and connect.

2. Plan and schedule unique things you know your partner would never do. Getting them out of his / her comfort zone can shake things up a bit. Even though some of these ideas may not always work out, it can add some new memories you can both look back on even if you never do it again.

3. Partner up on a charitable event like toys for pots or volunteering at a local shelter or hospital. This can be one of things you plan for in number 2, but finding a way to give back can bring you closer. Even if you take the initiative first and bring them along later, the idea that you are stepping into new areas will influence your partner into taking an active interest in your life.

These ideas are nothing new, but can spur creative thoughts that can help you get re-connected with your partner. Even though there are many things you can do, the fear that your partner will never go along can prevent many people from even trying. Remember, persistence is the key. It may take awhile to get your partner on board but in the long run it will be worth the effort.

This Time Is Different - Eight Centuries of Financial Folly

Book Review: This Time Is Different - Eight centuries of financial folly by Carmen M. Reinhart

The authors of the book Rogoff and Reinhart were perplexed by what they were perceiving years before this book was written so before they were the ones who saw the crisis coming. This book is about the financial crisis that has plagued the centuries of human history.

Unlike other books which gives the readers only instances about how bad the situation was, this book gives a more detailed look into the causes that brought along the crisis and what the future implications of it are. In some sense the book is soothing in that we have been here before. On the other hand, this particular crisis is one of only two that were truly global. He calls this one "The Second Great Contraction" (the first, of course, referring to the great depression.)

The authors of the book draw their data from rather unconventional and abstract sources. They are able to reveal to us that whatever the world is facing at the moment, it has actually already occurred in the past including all the bailouts, currency pressures, sovereign pressures, and contagion. They state that the usual causes of such crisis are common but the domestic ones where the people are conned by their own country men are rare and are also known as domestic defaults. They hint that the cost of such defaults will be disclosed in small parts as the bailouts and in large part in the lost revenues.

This book will serve as a great guide and a very useful source of data and information to the society. The readers may be disappointed by the lack of exaggeration and the large amount of data given in the text. The authors have found it of no use to spend words on who was the bigger "idiot" for the crisis but they rather stress their criticism on the conclusion.

The book will serve as a fine reference for those students who are interested in the current global monetary crisis.

This Time Is Different - Eight centuries of financial foolish exposures centuries of financial mistakes and our lack of power to stop them from recurring.

Business Credit Article # 4

Business Credit: Myths, Must-Do's and the Four C's.

If you are a business owner with poor personal credit, you may be thinking that corporate credit is simply unavailable to you. This is not true! In fact, the process of establishing good business credit may even help you improve your personal credit because you will have a better understanding of how credit lending works.

In the credit world, there is what's known as the "Four C's" of Credit-four things banks look at to determine your creditworthiness. These "Four C's" apply to individuals and to businesses, and they are:
o Character
o Capacity
o Capital
o Conditions

When a bank judges your business's character, it is looking at your size, location, years in business, number of employees, stock performance and several other defining characteristics. This is why it is very important that as a business you have a physical address, a business phone, answered professionally during business hours, and a business license (if your state requires one).

Your business's capacity assesses the ability of your business to pay its bills. A bank considers capacity by also examining past credit histories, cash flows and types of previous debt-secured or unsecured. Therefore it is vital that as a business owner you have been paying all your credit bills on time. A late payment on a credit bill is a mark against your business that is not easily removed.

Another important component of your business's capacity is an obvious one-make sure you are building a credit history on your lines of credit. If you have lines of trade credit, which you have been using for supplies, check to see if those vendors have been reporting your good payment history. You will need at least 5 trade references to obtain a business paydex score, which is similar to your personal FICO score. Better paydex scores bring your business better loan rates.

The capital of your business is considered to assess whether the business has the financial resources to repay creditors. This particular component of the "Four C's" is usually the most closely inspected by lenders when considering a loan request. It is also a convincing argument against using your personal credit to fund your business expenses. The basis of your capital is reflected in your debt-to-income ratio, and if the majority of your credit is personal, you are making it very difficult for your business to be judged on its own merits.

That last of the "Four C's" is "conditions." Conditions are the external factors surrounding the business in question. A bank may consider general market fluctuations, growth rate of the industry and currency rates when considering extending a line of credit to a business. Because these factors are outside the scope of your business, it gives good cause to start now on securing lines of cash credit because it may be even harder to get the money you need in the future. Furthermore, if times do get hard for your business due to market fluctuations, you will be very glad you already have some cash reserves in place to float through the tough times.

Proven And Profitable Money Making Ideas

With an entrepreneurial spirit, perhaps you might be thinking about money making ideas that have been proven and are profitable on the internet that you can use to make a living with. Online business is still an evolving tool to earn money. Everyone has predicted a major tech crash as a matter of fact it's already happening.

According to Hostingfacts.com in 2017, "there will be more internet traffic than all prior internet years combined. Wi-Fi and mobile-connected devices will generate 68% of all internet traffic in 2017."

More statistics show that "worldwide retail e-commerce sales will reach $1.915 Trillion in this alone according to Emarketer.com. There are a number of ways by which people can make money online.

Internet businesses provides relaxation and comfortability to people who run their own business while sitting in their homes or traveling the world. E- Commerce refers to the online functioning of businesses in which all of the transactions are accepted by means of the World Wide Web.

Online sales in the United States are anticipated to reach $523 billion in the next five years. This is up 56% from $335 billion in 2015, and mobile devices are expected to be a key leader in that growth, Forrester Research Inc. says.

The Census Bureau of the Department of Commerce announced "that the estimate of U.S. retail e-commerce sales for the third quarter of 2016, was $101.3 billion, an increase of 4.0 percent from the second quarter of 2016. Total retail sales globally for the third quarter, was estimated at $1,212.5 billion, an increase of 0.9 percent from the second quarter of 2016."

With the collapse of the tech bust in full swing, should you even attempt entrepreneurship online, let alone a new business launch in 2017? My answer? Absolutely yes.

On the internet, there are unlimited things that can be done to earn money. It is all up to the individual how much they can profit from these online opportunities. The trend is constantly evolving with innovative business ideas.

The start of a new year means great interest in new and exciting things, as we look forward to the year in the making. The year 2017 is also likely to see some changes with a few money making ideas not being in demand and new ones harvesting up.

Learning how to make money on the internet with an e-business is one of the most proven and profitable money making ideas dominating the economy. Facebook now has 1.55 billion active users and 2.9 billion Google searches are made every day. With this data, there is endless opportunity for the ordinary person looking to create money online.

In this article, I've researched a few of the businesses that are going to be profitable for the next 5 years. While tech may be on the decline, the world continually has room for proven, profitable and innovative products as well as services.

Proven & Profitable Money Making Ideas

Blogging

If you have a particular subject that interests you and you are passionate about it, then you can start a blog around such topic. Blogging is one of the fastest growing business trends on the web and the sweetest thing is that it is an information based business.

Many people in the current world are getting money by having their own blogs and websites. Generally, on these blogs and websites, they are putting thought-provoking and valuable information that interests other people. The science is simple; the additional number of visitors the more money you can make via advertisement and other revenues.

This works much like television where the more viewership means more advertisements and at a higher rate. This is one of the most well-known and informal techniques of producing income online and it doesn't seem to be going away anytime soon. Don't worry about technicalities, programming, etc. You also won't need to invest a dime to get started as there are free platforms you can utilize like Blogger and WordPress being the most trusted blogging platform since 2004.

E-commerce Store

Another proven and profitable idea to start an internet business is to maintain an online store. You can provide products to your customers online. Yes, you can set up an e-commerce or retail store online and you can start this online business from home without even owning a single product. You can sell virtually anything ranging from books, clothes and electronics to household item through wholesale drop shipping or by setting up an affiliate store with Amazon or eBay.

You may even sell anything from customized cakes to used items to even new products you created on your own. With this kind of business idea, people primarily receive payment via credit card or PayPal accounts. It totally depends upon you as some people prefer to collect payment at the time of delivery of the products.

In the online store, you can provide a wide range of products in one place and keep the customers engaged with new products or services. On the other hand if you are creating products from scratch, you have to keep up good relationships with your suppliers so your business can be successful.

Affiliate Marketing

To become an affiliate marketer means that you will be promoting other people's products and services through a blog or store online. How it works is whenever there is a sale, you will get a commission. The most stimulating fact here is that you don't even need a dime of your own money to start it and you get to partner with some of the biggest enterprises in the world. The first venture I would recommend you to start online is your own affiliate marketing business.

Internet Marketing Services

Servicing people to help drive visitors to their websites can be an outstanding online business with a strong profit potential. Examples of services you can provide include pay-per-Click (PPC) advertising services, blog marketing services, article marketing services, guest blogging, link building service, etc.

Doing business on the web can be challenging because things often change quickly online. This idea allows you to help other online entrepreneurs such as yourself, keep up with the latest trends in internet marketing.

VLogging

This is comparable to a blog, but in video form. Basically turn your video camera on, feel free to use your tablet, and just talk! The best vloggers talk about a specific focus or niche. Vlogging about a topic that interest tweens or teens is most likely to get a big following fast.

Some popular topics include makeup, fashion, music, gaming and how to videos. The strategy to making money with these vlogs is gaining a large following and then receiving sponsorship on the platform that you publish the videos on, such as YouTube or Vimeo. You can also make money via advertisement.

E-Book Publishing

The information business allows you to identify people's problems and provide a solution in the form of an e-book. Any style writing on any topic can be used with this method. If you love writing and you possess some marketing skills, then you can venture into writing self-published eBooks.

Educational Products

People will always be willing to pay for education. A good example is university education. A public four-year college costs around $20,000, and a private college can make an income of $50,000 per year. In spite of the outrageously high prices, people are eager to give out the money. Why? Because a college education is worth it. Right? Well, most of the time it is.

However, some disagree, and with recent improvements in the education platform, the traditional college model is being dismantled or unequivocally disrupted. The cause of these interruptions are startups like Udemy and Teachable, these platforms allow people to share their knowledge and profit from it.

You don't need a platform to sell your knowledge. You can self-publish a book, create a video coaching session, or teach others how to make money. People will gladly pay to learn a new skill, shape their lifestyle, make new money, impress friends with their knowledge, and change their life in significant ways. If you have something to offer to others, then start teaching.

Graphic Design

There are lots of graphic designers on the web offer free and paid services. However, if you plan to thrive in this capacity online, aiding a specific niche target audience will be the most profitable for you. Suppose you're focused niche is in music and you have a good graphic design skill, you can launch an online graphic design business that focuses on graphic design for musicians or singing artist. You can also choose to focus on infographic designing, e-book cover design, album cover designs, etc.

Implementing your ideas as an online business is a great way to start your business if you are low of capital. It is necessary that you have a proven and profitable online business idea to start your business. Starting and operating an online business is the new normal these days and continues to rise in popularity.

If you have any ideas that can be transformed to fit the online business model then by all means do your research and get started the opportunities are endless!

If I've failed to mention any other profitable ideas be sure to leave them in the comments below.