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Wednesday, September 19, 2018

Business Strategy Fundamentals

Over the years, I have met and worked with literally hundreds of business owners. At one time or another, many of them have written a business plan. But very few of them have a working business strategy. A business plan and a business strategy are two very different tools. A business plan is normally prepared for a financing partner, either a bank or an investor. The purpose of the plan is to let investors know about the business and its potential for success in order to encourage them to invest in the business.

A business strategy is quite different. Rather than a document for investors, this is a plan for the owner to follow. It begins with an evaluation of the business' goals. Where does the business owner want the business to be in 5, 10 or 20 years, both in terms of fair market value and cash flow? What are the plans for exiting the business? Will it be sold to an outside party or to key employees, or will it be turned over to the owner's children?

Next, we have to do a thorough evaluation of the current state of the business. This includes a valuation of the business and an evaluation of the business' strengths and weaknesses. The more thorough the assessment, the better the potential output, but even a cursory evaluation is helpful.

Most businesses have a tendency to identify strengths and weaknesses away from input from top management. The approach needs to be broader than this to get a true assessment. A broader approach includes interviews with key personnel and surveys of all staff levels. A side benefit of the interviews and surveys is it provides significant insight into the opportunities of the business.

Also included in the evaluation should be benchmarking. Benchmarking identifies areas in which a business is above or below the industry averages. This analysis can immediately identify areas of opportunity.

Now we need to create a strategic plan to increase the business' weaknesses and to use its strengths to create the desired value and cash flow. The valuation is key to this process. Most businesses never have a valuation done until they are ready to sell or gift the business. This makes no sense. If we want to target a specific value in the future, would not we want to know the current value and the method of valuation that is used in our market? By doing a current valuation, we can develop a plan that will use the principles of value in the valuation to build the value of the business.

Once we have a conceptual strategic plan, we need to determine those tactics that are likely to achieve that plan. "Strategy" is most often defined as an elaborate and systematic plan of action intended to accomplish a specific goal or goals, while the "tactics" are the actionable steps that will carry out the strategy. Having a well thought-out strategy keeps the company focused and on target while implementing and tracking a list of actionable tactics ensures real results.

Tactics are the specific tools you will use to carry out your strategy. Your tactics will need to adjust to the conditions of the market. For example, your strategy may include multiple locations. Your initial tactic may be to acquire other businesses like yours in strategic locations. But you may find that there are not qualified or motivated sellers in your targeted locations. You may have to change tactics and build your own office in your desired location.

With tactics tentatively in place, it's time to begin implementing your business strategy. This includes building your team, developing your reports, creating your systems and procedures and placing in place internal controls. When building your team, be sure to have clear agreements in place with each team member regarding their roles and responsibilities towards you and your business. Clear communication is essential to implementing a successful business strategy.

Be sure that the reporting is set up to give you the information you need to make sure everything is implemented and running smoothly. Good reporting relieves much of the stress of running a business because you know what is happening and why it is happening.

Good reporting is also part of good internal controls. You must have internal controls in place, not only to prevent fraud and theft, but also to ensure that the work is being done in the way you expect.

Creating workable and efficient systems and procedures allow you to run the business by managing systems rather than managing individuals. With proper systems in place, you can build your business as large as you want while maintaining efficiency and high levels of profitability.






Commercial Real Estate Brokers - Ask Powerful Questions of Yourself Today






In commercial real estate brokerage, you should ask strong questions of yourself on a regular basis. In this way you can find the right path of action to move ahead and challenge yourself to improve your skills and results.

Failure to adjust to the market and the economy will see your competitors gain ground with listings and clients. Stay ahead of the changes and help your clients and prospects move with the market.

The industry segments of sales, leasing and property management all have advantages in the market place at any time; you just need to see them and follow through with momentum. Tenants, landlords, property investors, and business owners will provide lots of leads and opportunities if you are connecting with enough of them every day.

Far too many brokers and agents take the days and weeks as they come; the pressures of the day then take over. They do not look at the 'bigger picture' and the things that are really holding them back. They fail to make personal adjustments.

Deal with your weaknesses and remove them from your business model; they are likely to be the biggest things that are holding you back from growing income.

To get anywhere in this real estate industry it is vital that you know what is going on around you and how you are responding to that. Do not accept that any situation is as it has to be. Question change and drive better performance in sales, leasing and property management. Your clients need help on property issues, and when the time comes for them to act, you want them to remember you.

Here are some critical questions to ask of you today, as a sales professional in commercial real estate:

  • What are your objectives and goals for the next 12 months?
  • How have you improved market share over the last 12 months?
  • What values ​​or skills make you stand out as a relevant and high quality broker?
  • What plan are you working to?
  • How can things improve so that your market share grows?
  • What needs to happen over the next 90 days to change and improve your client base and responsibilities?
  • What would your clients say of you after a completed transaction in sales or leasing?
  • What are you not good at that could be holding back contracts and listings?

Do not be satisfied with the 'status quo'. Understand that personal improvement can and should occur. None of us are perfect and even the top agents and brokers in the market can improve skills and knowledge. The results that we achieve are largely based on the 'value' and skills that we bring to our clients and prospects. Seek to improve those factors.






Sample Letter - 3 Keys To Making Your Point






People of all ages, all backgrounds, and economic status should be well prepared to write down their feelings in the traditional form. Yes, emails work great, but there is nothing like scathing as having to send a piece of mail with your thoughts emblazoned on them. For those that are not good at the process, consider creating a sample letter and then modifying it slightly to get your point across and send it to the people you want to read it. This does not have to be an overly complicated issue; it can be a simple tirade about your feelings of a certain company's policies, or what they are offering to the general public. Whatever the case is, you can make sure that your voice is heard and not ignored. Millions of people send emails, but a letter? Now that's something special in the modern world. Consider the three keys to making your point in writing.

The first key to building a great sample letter is the introduction. Make sure that you write the traditional or formal, "dear" followed by a comma and the person you want to directly speak to. If you're not familiar with the person's name, then include a title of their position or at the very least say "to what it may concern". The introduction should lead into your opening paragraph.

The second key is the opening paragraph. Choose your words carefully here, and make sure you hit them with everything you have up front. If you're disgusted, or mad, tell them in the first few lines, and do not sugar covered. After you've hit them with everything, you can digress and explain further in the consequential paragraphs. The reason why you want to be up front here, is that most people might not even read past the first paragraph, so you want to ensure that they get your point and if they continue, they'll get an explanation.

The body of a sample letter should have further explanations but be done in plain English with major fluff. Do not try to wax poetic here, simply get to the point, explain your position and how it should have been fixed by whomever you're writing to. If the letter is not something angry, then use this part of the writing to inform whomever you're scribing to, how great they are.

The aforementioned 3 keys are simple points to creating a solid piece of mail. After the writing has ended, and you've said your goodbyes in the form of a "Sincerely" and your name, you're ready to send it out. Some people find that writing from a template helps, but it can hinder creativity. Consider doing at least one sample and see where your mind is at, and how it can progress. In some cases, people find that writing out their feelings of thanks or even loathing, can help satiate the mind to forget about the situation and move forward with life in general. The written word is still as powerful as ever, do not forget that.






Digital Marketing Tactics Every Business Should Consider

If you have a website for your business, chances are there is a myriad of digital marketing tactics that you previously ignored thinking that they will not have much of an effect on your online presence. There are a number of reasons for doing this. Either you think that it may take too much time to concentrate on them, or perhaps you do not know your way around some of the strategies used online. Regardless of your reasons, here are some of the digital marketing tactics that every business owner should contemplate.

Open social media accounts

When it comes to digital marketing, this is the first thing that you should set up. However, a common mistake that corporate brands make is simply setting up a profile and think that they have fulfilled their social media needs. The most vital part of social media is the "social" aspect of it. This means you need to interact with your audience! After completing your profile, starting posting engaging and visually stimulating media on the different platforms that you have joined. If your content is interesting, your target audience will respond to you and this will form a rapport. The epitome of a working social media is when you need a team to handle your different accounts for you, as the feedback is overwhelming. This will show you that your customers are engaged.

Explore video marketing

More and more online users prefer watching a video rather than having to read pages and pages of content. This is because a video tend to be more visually stimulating. In addition to this, you can pack more information into a video rather than have to write thousands of words to express the same thing. Having your video professionally done also increases the chances of this going viral. Viral marketing would be a dream come true for any business as your brand becomes exposed globally without any effort on your part!

Invest in sponsored ads

Most social media platforms offer sponsored ads to people who would like to increase the scope of their audience. You can take out sponsored ads on Facebook, Twitter, YouTube and even LinkedIn. The largest advantage of sponsored ads is that the algorithms in place in the various social media platforms will ensure that your content is being targeted to the demographic you are looking to get potential customers from. Therefore, it is a method of direct internet marketing. Sponsored ads on social media are also much cheaper than taking out conventional advertising then making it a great investment for any business, large or small.

Personalise your website

When it comes to digital marketing, you need to keep in mind that there are thousands of other businesses that you are in competition within the digital space. How will you make the user experience different for you online visitors to ensure that your website remains memorable to them? Take time to personalize your website. Steer clear from copy paste designs that look like a host of other websites online. Keep in mind that an average internet user will spend ten seconds on the home page of website. If they do not see what they are looking for in that micro amount of time, they will move on. However, if you find ways to keep your visitors engaged on your site, not only do you increase the chances of them becoming repeat visitors but it also increases the chances of them purchasing your goods and services.






Some Useful Educational Applications on the iPhone






The iPhone is a modern technological marvel, no doubt, but it is most often used for entertainment purposes instead of focusing on other useful areas which the device was designed for. You may not be aware but there are many useful iPhone apps related to education. Students as well as adults can benefit from these educational apps by increasing their knowledge.

History: Maps of the World

This is one application which comes in handy in both history and geography classes. It is a free application which features a historical map of the world. You can browse through maps of the various continents at different points in the course of history. Up-to-date maps can be viewed along with their current boundaries.

Redshift

Redshift happens to be a delightful astronomy app that has garnered rave reviews from users. An extremely engaging application, it offers a new perspective on the field of astronomy through an improved understanding of the night sky. Both the minor and major planetary bodies are listed in accurate detail along with constellations and stars. 3D models are used to render regions nearby the galaxy. You can explore stars which happened to be 3000 light years away using the application. The Follow Sky mode allows you to use the position sensors and the compass to identify stars and planets in real-time.

Cram

Need help studying for an upcoming exam? Cram is an application specifically designed for this purpose. It allows users to come up with their own flash-card-based study guides and multiple-choice quizzes. The app even provides you with random answer choices to ensure that remembering the correct option is useless. Students are able to access their tests online using the sync feature on the iPhone. The app also allows you to share your test with your friends. The only drawback is the highly high cost of $ 4.99.

The Elements for iPhone 4

A comprehensive eBook app that enables you to grasp the deeper concepts behind the various elements constituting the world, the Elements for iPhone 4 helps you understand the Periodic Table in a new perspective. Detailed interactive images of the different elements are available which move and rotate as per touch. The application presents all the up-to-date information of the elements in an interesting manner. Students of all age groups can learn something useful from this app.

iStudiez Pro

Students who have trouble coming up with a prejudice academic schedule can use this application which allows them to keep track of their syllabus, project deadlines, lectures, extracurricular activities, homework and lab schedules. Both parents and teachers are able to closely monitor their wards' academic performance through this application. This is one of the most popular educational apps because of its ease-of-use. This is not a free application so you need to pay $ 2.99 in order to avail this app. But considering the numerous advantages of this app, the price is more than justified.

Mathematical Formulas

This is an essential app for every student who aspired to be good at math. It serves as a useful studying tool by allowing you to access difficult math equations very fast. All formulas are grouped by the app according to the topic. You can find anything math-related in this app from trigonometry to algebra. Users get to view all the formulas associated with a particular entry by clicking on that particular option. However, complex mathematical formulas are not included in the app.






New Credit Card Rules For 2010 & How They Affect Small Business

What do the new credit card rules mean to small businesses? Nothing directly commercial credit cards are exempt from the new rules. Indirectly it is going to affect small businesses since many small companies especially over the last few years with the tightening of commercial credit, are using personal cards as their primary business cards. From an accounting standpoint this should not be done but it is a reality, so I want to address the new changes in this article.

* The most important part of the Bill is credit card companies are now unable to raise interest rates on existing balances as long as your payments are made on time

* Credit card companies now have to inform consumers 45 days before raising interest rates on new charges.

* The right to opt out, you will be able to opt out of new terms and conditions that are put in place after the card is issued

* More time to pay bills now you will have at least 21 days to pay monthly bills after the statements are processed or delivered so no more surprise billing dates.

* Limits on over limit fees

* Credit Card companies must now dislose the consequences of only making minimum payments (this is going to come as a big shock to some)

It is estimated that just the first two changes alone will save consumers over 10 billion a year. With the new changes there is also a down side, we will probably see a huge reduction in reward cards (personally I will miss my free Starbucks cards) and getting credit will probably continue to tighten and only be issued to people with credit scores that show an ability to repay. Good or bad the new rules will affect all of us and we should be informed of our rights.






Rectification Of Accounting Errors






Accountants prepare trial balance to check the correctness of accounts. If total of debit balances does not agree with the total of credit balances, it is a clear-cut indication that certain errors have been committed while recording the transactions in the books of original entry or subsidiary books. It is our ut duty to locate these errors and rectify them, only then we should proceed for preparing final accounts. We also know that all types of errors are not disclosed by trial balance as some of the errors do not effect the total of trial balance. So these can not be located with the help of trial balance. An accountant should invest his energy to locate both types of errors and rectify them before preparing trading, profit and loss account and balance sheet. Because if these are prepared before rectification these will not give us the correct result and profit and loss disclosed by them, it will not be the actual profit or loss.

All errors of accounting procedure can be classified as follows:

1. Errors of Principle

When a transaction is recorded against the fundamental principles of accounting, it is an error of principle. For example, if revenue expenditure is treated as capital expenditure or vice versa.

2. Clerical Errors

These errors can again be sub-divided as follows:

(i) Errors of omission

When a transaction is either wholly or partly not recorded in the books, it is an error of omission. It may be with regard to omission to enter a transaction in the books of original entry or with regard to omission to post a transaction from the books of original entry to the account concerned in the ledger.

(ii) Errors of commission

When an entry is incorrectly recorded either wholly or partly-incorrect posting, calculation, casting or balancing. Some of the errors of commission effect the trial balance whereas others do not. Errors effecting the trial balance can be revealed by preparing a trial balance.

(iii) Compensating errors

Sometimes an error is counter-balanced by another error in such a way that it is not disclosed by the trial balance. Such errors are called compensating errors.

From the point of view of rectification of the errors, these can be divided into two groups:

(a) Errors affecting one account only, and

(b) Errors affecting two or more accounts.

Errors affecting one account

Errors which affect can be:

(a) Casting errors;

(b) error of posting;

(c) carry forward;

(d) balancing; and

(e) omission from trial balance.

Such errors should, first of all, be located and rectified. These are rectified either with the help of journal entry or by giving an explanatory note in the account concerned.

Rectification

Stages of correction of accounting errors

All types of errors in accounts can be rectified at two stages:

(i) before the preparation of the final accounts; and

(ii) after the preparation of final accounts.

Errors rectified within the accounting period

The proper method of correction of an error is to pass journal entry in such a way that it corrects the mistake that has been committed and also gives effect to the entry that should have been passed. But while errors are being rectified before the preparation of final accounts, in certain cases the correction can not be done with the help of journal entry because the errors have been such. Normally, the procedure of rectification, if being done, before the preparation of final accounts is as follows:

(a) Correction of errors affecting one side of one account Such errors do not let the trial balance agree as they effect only one side of one account so these can not be corrected with the help of journal entry, if correction is required before the preparation of final accounts. So required amount is put on debit or credit side of the concerned account, as the case maybe. For example:

(i) Sales book under cast by Rs. 500 in the month of January. The error is only in sales account, in order to correct the sales account, we should record on the credit side of sales account 'By under casting of. sales book for the month of January Rs. 500 ".I'Explanation: As sales book was under cast by Rs. 500, it means all accounts other than sales account are correct, only credit balance of sales account is less by Rs. 500. So Rs. 500 have been credited in sales account.

(ii) Discount allowed to Marshall Rs. 50, not posted to discount account. It means that the amount of Rs. 50 which should have been debited in discount account has not been debited, so the debit side of discount account has been reduced by the same amount. We should debrief Rs. 50 in discount account now, which was previously omitted and the discount account will be corrected.

(iil) Goods sold to X wrongly debited in sales account. This error is effecting only sales account as the amount which should have been posted on the credit side has been wrongly placed on debit side of the same account. For rectifying it, we should put double the amount of transaction on the credit side of sales account by writing "By sales to X wrongly debited previously."

(iv) Amount of Rs. 500 paid to Y, not debited to his personal account. This error of affecting the personal account of Y only and its debit side is less by Rs. 500 because of omission to post the amount paid. We will now write on its debt side. "To cash (omitted to be posted) Rs.

Correction of errors affecting two sides of two or more accounts

As these errors affect two or more accounts, rectification of such errors, if being done before the preparation of final accounts can often be done with the help of a journal entry. While correcting these errors the amount is debited in one account / accounts whereas similar amount is credited to some other account / accounts.

Correction of errors in next accounting period

As stated earlier, that it is advisable to locate and rectify the errors before preparing the final accounts for the year. But in certain cases when after considerable search, the accountant fails to locate the errors and he is in a hurry to prepare the final accounts, of the business for filing the return for sales tax or income tax purposes, he transfers the amount of difference of trial balance to a newly opened 'Suspense Account'. In the next accounting period, as and when the errors are located these are corrected with reference to suspense account. When all the errors are discovered and rectified the suspense account will be closed automatically. We should not forget here that only those errors which effect the totals of trial balance can be corrected with the help of suspense account. Those errors which do not effect the trial balance can not be corrected with the help of suspense account. For example, if it is found that debit total of trial balance was less by Rs. 500 for the reason that Wilson's account was not debited with Rs. 500, the following rectifying entry is required to be passed.

Difference in trial balance

Trial balance is affected by only errors which are rectified with the help of the suspense account. Therefore, in order to calculate the difference in suspense account a table will be prepared. If the suspense account is debited in 'the rectification entry the amount will be put on the debit side of the table. On the other hand, if the suspense account is credited, the amount will be put on the credit side of the table. In the end, the balance is calculated and is reversed in the suspense account. If the credit side exceptions, the difference would be put on the debit side of the suspense account. Effect of Errors of Final Accounts

1. Errors effecting profit and loss account

It is important to note the effect that an en-or shall have on net profit of the firm. One point to remember here is that only those accounts which are transferred to trading and profit and loss account at the time of preparation of final accounts effect the net profit. It means that only mistakes in nominal accounts and goods account will effect the net profit. Error in the these accounts will either increase or decrease the net profit.

How the errors or their rectification effect the profit-following rules are helpful in understanding it:

(i) If because of an error a nominal account has been given some debit the profit will decrease or losses will increase, and when it is rectified the profits will increase and the losses will decrease. For example, machinery is overhauled for Rs. 10,000 but the amount debited to machinery repairs account -this error will reduce the profit. In rectifying entry the amount will be transferred to machinery account from machinery repairs account, and it will increase the profits.

(il) If because of an error the amount is omitted from recording on the debit side of a nominal account-it results in increase of profits or decrease in losses. The rectification of this error will have reverse effect, which means the profit will be reduced and losses will be increased. For example, rent paid to landlord but the amount has been debited to personal account of landlord-it will increase the profit as the expense on rent is reduced. When the error is rectified, we will post the necessary amount in rent account which will increase the expenditure on rent and so profits will be reduced.

(iil) Profit will increase or losses will decrease if a nominal account is wrongly credited. With the rectification of this error, the profits will decrease and losses will increase. For example, investments were sold and the amount was credited to sales account. This error will increase profits (or reduce losses) when the same error is rectified the amount will be transferred from sales account to investments account due to which sales will be reduced which will result in decrease in profits (or increase in losses).

(iv) Profit will decrease or losses will increase if an account is omitted from posting in the credit side of a nominal or goods account. When the same will be rectified it will increase the profit or reduce the losses. For example, commission received is omitted to be posted to the credit of commission account. This error will decrease profits (or increase losses) as an income is not credited to profit and loss account. When the error will be rectified, it will have reverse effect on profit and loss as an additional income will be credited to profit and loss account so the profit will increase (or the losses will decrease). If due to any error the profit or losses are affected, it will have its effect on capital account also because profits are credited and losses are debited in the capital account and so the capital will also increase or decrease. As capital is shown on the liabilities side of balance sheet so any error in nominal account will effect balance sheet as well. So we can say that an error in nominal account or goods account effects profit and loss account as well as balance sheet.

2. Errors effecting balance sheet only

If an error is committed in a real or personal account, it will effect assets, liabilities, debtors or creditors of the firm and as a result it will have its impact on balance sheet alone. because these items are shown in balance sheet only and balance sheet is prepared after the profit and loss account has been prepared. So if there is any error in cash account, bank account, asset or liability account it will effect only balance sheet.