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Friday, September 21, 2018

Organization Tips for Small Business Owners






Whether you have an Etsy, eBay, or Amazon shop or you own a neighborhood grocery store, being organized can make the difference between an every-day struggle and learning and maintaining a regular and consistent profit. However, because small business owners wear many hats and have a multitude of responsibilities, it can be difficult to retain organization and order. Even so, there are many resources you, as a small business owner, can use to improve your business, enhance your productivity, and increase your organization.

Sorting Emails: The simple act of sorting your emails immediately after reading can save you loads of time in the future. Your emails will be easier to find when you need them, and they can be categorized accordingly. If you're already behind on sorting your emails into the right folders - whether they are client, vendor, or personal emails - spend an afternoon or even a weekend getting caught up. Once you're brought up, it only takes a few seconds to continue down the path of organization.

Tasks and Calendar Events: You have two basic options when it comes to keeping a calendar. One is you can keep a physical calendar in a pocketbook, on your wall, or even placed right on top of your desk. The second option is an electronic or virtual calendar. This can be setup on your phone, in your email, or on your computer. Creating and maintaining an electronic calendar gives you the option to set reminders, create to-do lists, and schedule meetings and appointments in just a few seconds. The second part to this is saving your to-do lists and calendars. These are good reference tools that you may need in the future. For instance, if you need to remember when you started on a project or when your client first contacted you, you just have to look through your calendar and you'll know the answer.

Inventory System: Depending on the type of business you run, you may need to keep track of your inventory. Purchasing and using a simple inventory system can save you time and your sanity. You can find a system that allows you to input barcodes, product descriptions, product pictures, and even units of measurements.

While small business owners are a lot more hands-on than some large business owners when it comes to running the business and handling the smaller tasks and details, there are ways to increase organization without wasting time. And finding that balance is imperative to the success of any business, whether large or small.






How to Have a Successful First Month in Network Marketing

Now that you have made a decision to take the plunge and get involved in network marketing, you will want to make sure that you have the best possible start. If your goal is to have a successful first month in network marketing, you want to keep following the suggestions in mind.

Make Time in Your Schedule for Your Network Marketing Business

Your network marketing success is not going to happen on its own, and you must block off some time in your schedule on a daily and / or weekly basis to devote to it. Having a specific plan in place and knowing what activities you need to do during each time you blocked off will help you stay focused on your marketing efforts.

Get your Website and Blog Launched

Your online presence is an important part of your business efforts. You want to get your website and your blog up and running right away so that you can use them to establish your prospect list. Once they are in place, they act as your online calling card and is available to Internet users on a 24/7 basis.

Review Your Marketing Materials in Detail

Before you start contacting prospects, you will need to make sure that you are familiar with your marketing materials. It can be tempting to jump right into interacting with prospects, but you need to be prepared to talk about your product and the opportunity as someone who is knowledgeable and comfortable with what he or she is saying.

Conduct a Review After Each Interaction with a Prospect

When you are in your first month in network marketing, you can expect that your prospecting and presentation skills may not be as polished as someone who has been involved in the opportunity for some time. Once you finish speaking to a prospect, take some time to go through the encounter from start to finish in your mind. Make notes of what worked well for you, as well as where you feel things could have gone better.

Make note of the areas where you feel you could improve, and create a strategy for dealing with them in a different way next time, rather than focusing on what you can not change. That conversation is done and while you can not change what has already happened, you can learn from it and change your approach for next time.

Get Help and Support from Other Team Members

Do not be hesitant about asking for help from your fellow team members when you get started. All of them were newbies at one point as well, and they can provide valuable insight and support. If you feel discouraged about your network marketing efforts, share your feeling with your team and ask them for suggestions on how to push through them and stay focused.

These suggestions will help you have a successful first month in network marketing. Following them closely will set the stage for continued success in your new business.






Why Do We Need Software Engineering?






To understand the necessity for software engineering, we must pause briefly to look back at the recent history of computing. This history will help us to understand the problems that started to become evident in the late sixties and early seventies, and the solutions that have led to the creation of the field of software engineering. These problems were referred to by some as "The software Crisis," so named for the symptoms of the problem. The situation might also be called "The Complexity Barrier," so named for the primary cause of the problems. Some refer to the software crisis in the past tense. The crisis is far from over, but thanks to the development of many new techniques that are now included under the title of software engineering, we have made and are continuing to make progress.

In the early days of computing the primary concern was with building or acquiring the hardware. Software was almost expected to take care of itself. The consensus held that "hardware" is "hard" to change, while "software" is "soft," or easy to change. According to, most people in the industry carefully planned hardware development but caveatically less forethought to the software. If the software did not work, they believed, it would be easy enough to change it until it did work. In that case, why make the effort to plan?

The cost of software is mounted to such a small fraction of the cost of the hardware that no one considered it very important to manage its development. Everyone, however, saw the importance of producing programs that were efficient and ran fast because this saved time on the expensive hardware. People time was expected to save machine time. Making the people process efficient received little priority.

This approach proved satisfactory in the early days of computing, when the software was simple. However, as computing matured, programs became more complex and projects larger larger whereas programs had since routinely specified, written, operated, and maintained all by the same person, programs began to be developed by teams of programmers to meet someone else's expectations.

Individual effort cave way to team effort. Communication and coordination which once went on within the head of one person had to occur between the heads of many persons, making the whole process very much more complicated. As a result, communication, management, planning and documentation became critical.

Consider this analogy: a carpenter may work alone to build a simple house for himself or herself without more than a general concept of a plan. He or she could work things out or make adjustments as the work progressed. That's how early programs were written. But if the home is more elaborate, or if it is built for someone else, the carpenter has to plan more carefully how the house is to be built. Plans need to be reviewed with the future owner before construction starts. And if the house is to be built by many carpenters, the whole project certainly has to be planned before work starts so that as one carpenter builds one part of the house, another is not building the other side of a different house. Scheduling becomes a key element so that cement contractors pour the basement walls before the carpenters start the framing. As the house becomes more complex and more people's work has to be coordinated, blueprints and management plans are required.

As programs became more complex, the early methods used to make blueprints (flowcharts) were no longer satisfactory to represent this greater complexity. And that it became difficult for one person who needed a program written to convey to another person, the programmer, just what was wanted, or for programmers to convey to each other what they were doing. In fact, without better methods of representation it became difficult for even one programmer to keep track of what he or she is doing.

The times required to write programs and their costs began to exceed to all estimates. It was not unusual for systems to cost more than twice what had been estimated and to take weeks, months or years longer than expected to complete. The systems turned over to the client frequently did not work correctly due to the money or time had run out before the programs could have been made to work as originally intended. Or the program was so complex that every attempt to fix a problem produced more problems than it fixed. As clients finally saw what they were getting, they often changed their minds about what they wanted. At least one very large military software systems project costing several hundred million dollars was abandoned because it could never be made to work properly.

The quality of programs also became a big concern. As computers and their programs were used for more vital tasks, like monitoring life support equipment, program quality took on new meaning. Since we had increased our dependency on computers and in many cases could no longer get along without them, we discovered how important it is that they work correctly.

Making a change within a complex program turned out to be very expensive. Often even to get the program to do something slightly differently was so hard that it was easier to throw out the old program and start over. This, of course, was costly. Part of the evolution in the software engineering approach was learning to develop systems that are built well enough the first time so simple changes can be made easily.

At the same time, hardware was growing ever less expensive. Tubes were replaced by transistors and transistors were replaced by integrated circuits until micro computers costing less than three thousand dollars have become several million dollars. As an indication of how fast change was occurring, the cost of a given amount of computing decrees by one half every two years. Given this realignment, the times and costs to develop the software were no longer so small, compared to the hardware, that they could be ignored.

As the cost of hardware plummeted, software continued to be written by humans, whose wages were rising. The savings from productivity improvements in software development from the use of assemblers, compilers, and data base management systems did not proceed as quickly as the savings in hardware costs. Indeed, today software costs not only can no longer be ignored, they have become larger than the hardware costs. Some current developments, such as nonprocedural (fourth generation) languages ​​and the use of artificial intelligence (fifth generation), show promise of increasing software development productivity, but we are only beginning to see their potential.

Another problem was that in the past programs were often before it was fully understood what the program needed to do. Once the program had been written, the client began to express dissatisfaction. And if the client is dissatisfied, extremely the producer, too, was unhappy. As time went by software developers learned to lay out with paper and pencil exactly what they intended to do before starting. Then they could review the plans with the client to see if they met the client's expectations. It is simpler and less expensive to make changes to this paper-and-pencil version than to make them after the system has been built. Using good planning makes it less likely that changes will have to be made once the program is finished.

Unfortunately, until several years ago no good method of representation implemented to describe satisfactorily systems as complex as those that are being developed today. The only good representation of what the product will look like was the finished product itself. Developers could not show clients what they were planning. And clients could not see whether the software was what they wanted until it was finally built. Then it was too expensive to change.

Again, consider the analogy of building construction. An architect can draw a floor plan. The client can usually gain some understanding of what the architect has planned and give feed back as to if it is appropriate. Floor plans are reasonably easy for the layperson to understand because most people are familiar with the drawings representing geometric objects. The architect and the client share common concepts about space and geometry. But the software engineer must represent for the client a system involving logic and information processing. Since they do not already have a language of common concepts, the software engineer must teach a new language to the client before they can communicate.

Moreover, it is important that this language be simple so it can be learned quickly.






4Ps & 6Ps - Marketing Mix






Marketing mix is ​​one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coated. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

Four Ps

The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor's products. If the competitors have the same product, then the price of a product will go down.

Place referers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called "distribution channel". Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- 'point of sale', 'word of mouth', public relations and advertising.

Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based on lot on services as well nowdays.

Another criticism that marketing mix has to face is that it does not have a 'purpose'. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is ​​that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

Six Ps

The six Ps contain all the four Ps of marketing - product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

The next P is Performance. This exemplifies the performance of the business. The financial and strategic objectives of the business are deal with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

The six Ps of marketing mix help to overcome the criticisms of the four Ps. Here the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.






History of Ghana

Famous as the Gold coast, Ghana boasts of a very compelling history. It is named after the vast West African empire, famous for trade and early African civilization. Ghana traces its roots to the empire of Wandugu that was composed of the vast West Africa. Kings ruled this kingdom through the early decades. This kingdom is traced back to the 1240 AD.This was the kingdom of Sundita. This kingdom was then absorbed by the Mali empire which spread rapidly during the rule of king Mansa Musa during the 1307 AD.

Historians explain that, present residents of Ghana trace their roots to the ancient Ghana kingdom. The old Ghana lay 500 miles north of the present Ghana. The people of Ghana include a diverse community composed of certain communities. The old Ghana was composed of communities like the Mande, Mamprussi, the Dagomba and the Gonja. The Ghanaian history is also traced to the Akans Empire Senegal and Gambia.

Ghana became in the mid 50's. The Portuguese who found a lot of Gold along the Ghanaian coast adopted the name Gold Cast. However, this was many years back. The name Gold Coast was adopted by the British colonizers. The Portuguese had built ta castle named Elmina that was purposely aimed at facilitating gold trade. Over the years the Portuguese were edged out and the British and the Dutch were left in control. In the 19th century, the British were left as the only traders along the Gold Coast. They made the Gold Coast a crown colony.






Whiz Kids: World's Youngest iPhone Developers






These stories are indeed for the books. School-age kids have become the world's youngest iPhone developers.

Lim Ding Wen

Take the case of 11-year old Lim Ding Wen from Singapore which amazing tales are all over the internet. Various articles say that this wonder boy's first experience with the Apple IIS, the most dominant model in the Apple II series of PCs, came at age seven.

It may even leave you awestruck that Ding Wen is knowledgeable of numerous languages ​​like Java Script, Applesoft and Objective C that most adults do not even understand. This child developed his first iphone apps after turning nine years. Records show that Ding Wen's Doodle Kids was already downloaded more than 800,000 times through Android and Apple Platforms. Doodle Kids is simply superb since it provides youthful users drawing functions utilizing the touch screen and connect to Apple TV.

The boy is now a celebrity. Ding Wen co-hosts the "Apple IIGS" program with two sisters on their father's You Tube channel as being from developer of "Invader War" that was recently released on the iOS platform. The CNN International network christened one of the world's youngest iPhone developers as Singapore's "Icon of Cool".

Thomas Suarez

Another brainy techie is Thomas Suarez, a 6th grader from South Bay in Los Angeles. The smart kid claims to have been inspired by the late Steve Jobs, co-founder of Apple and Pixar. Apple's Software Development Kit, which was released in 2008, motivated him to formulate unique applications. Thomas eventually started selling these creations and launched a club for schoolmates to let him share programming skills. As one of the youngest developers, Thomas Suarez describes a noble vision: Young students represent a technology resource and should there before be allowed to share their knowledge to enhance the school's program in information technology.

Aaron Bond

Aaron Bond is from the United Kingdom and belongs to the roster of one of the youngest iPhone developers. The 13-year old kid was responsible for developing the Spud Run Game in 2011 with the help of a good friend, Sebastian McNeil. At the tender age of eight, Aaron already had a small enterprise designing websites. The game entails the navigation of a mutant potato through a difficult maze within 40 seconds before being flattered. The duo managed to purchase sophisticated equipment costing £ 1,400 that was earned from repairing friends' computers. Another Five Geniuses

More whiz kids are emerging all over the world. Just a couple of years ago, the likes of TJ Pluchahek from Portland; Jonah Grant from Chicago; Stephen Huber from Detroit, Michigan; Joe Constan and Andrew Rauh from Dearborn, Michigan, came out as four of the up-and-coming apps developers. This new breed of programming experts has already come up with money-spinning ideas for novel devices and platforms. Expect these iPhone Developers to come up with conventions that will surely raise eyebrows. These young techies will surely produce more iPhone apps within the next few years and inspire other young people to follow their footsteps.






Top 5 Business Security Secrets

It's no secret that globally businesses are navigating through troubled times. The global economic downturn is having a catastrophic effect on businesses. When well known high street names that have been in business for up to a hundred years go bust, then businesses need to evaluate their business development strategy. One other factor which adds further misery to businesses trying to survive a recession is that crime increases exponentially. Crime against businesses is one of the first sectors to rise in a credit crunch. Large numbers of people are laid off or made redundant, they lose their income and many struggle to come to terms with the low income provided by the welfare system.

Those with criminal tendencies will turn back to committing actions of theft and fraud to raise money. Organized criminals also experience financial losses in any economic downturn and sadly businesses are usually the criminal's first port of call. My top 5 business security secrets are designed to assist all businesses to increase their security effectiveness and minimize the security risks of theft and fraud.

Top 5 business security secrets # 1- Conduct A Security Audit

Every business has security requirements, the problem is most managing managers and owners fail to realize this critical factor until it's too late. By too late I mean it generally takes an incident of employee theft, fraud or an act of vandalism or product tampering for the MD or owner to consider implementing security counter measures.

This is a positive first step; however security is best applied as a preventive action, rather than post incident. If security counter measures are applied post incident then the insurance premiums will have already been increased, or flagged for increase during your next trading year. Many MD's and business owners then take it upon themselves to conduct a security audit. This generally is pre-programmed for failure as unfortunately most MD's and business owners do not know what they do not know.

By this I mean, very few are skilled security specialists. The MD or owner security audit is generally driven by price, ie they will usually purchase security products based on the cheapest price, whereas a security audit specialist will focus on quality security products that will stand the test of time and assist in providing business support to the company as the business grows and prospers. A security audit for an SME size business can often be delivered in one to two days.

Top 5 business security secrets # 2- Form A Threat Management Unit

It is safe to say that most business applications and concepts that materialize in the USA tend to find their way across the ocean to the UK at anything between 5 to 15 years later. Threat Management Units or TMU's as they are known in business, are big in the USA and it's only a matter of time before UK businesses jump on the bandwagon. The role of a threat management unit is to analyze all perceived and actual threats to any business and then implement business continuity strategies to ensure the business does not fail because of critical incidents. All business aspects are covered by the TMU including, business growth, joint venture partnerships, due diligence, directors legal responsibilities to employees, employee checks, risk assessment and risk management, crisis planning, downsizing, redundancies, and a host of others. A threat management unit generally consists of two or three company employees, usually the senior company director or partner, the head of personnel or human resources and a manager. The threat management unit is then supplemented by a security consultant or a security director. (see top business security secrets # 5 for further information on security director.) It is important to realize that a threat management unit can and should be formed by even the smallest businesses as the strategies put in place can ensure that small, medium and large businesses can survive and thrive in the event of any critical incident.

Top 5 business security secrets # 3- Design And Test Your Business Continuity Plan

It's difficult enough surviving the current economic downturn without having to face the corporate trauma of losing your business because an external critical incident had an indirect or direct impact on your business. In the aftermath of the London7 / 7 terrorist bombings many businesses were affected by this critical incident. Sadly a number of them despite not directly affected by the bombing were forced to close down. Many of them were small and medium size businesses. Local coffee bars and retail outlets closed because the police and security services closed down the streets to pedestrians where these businesses were located. Some of the custodian restrictions lasted several weeks as scenes of crime officers meticulously investigated these areas. Few small or medium businesses can cope with a loss of all revenue for several weeks.

However if any of these businesses had a business continuity plan in place alternative methods would have been pre-identified to continue with income generation during the time of crisis. Business continuity plans are not restricted to acts of terrorism. They include any type of critical incident which can happen to any type of business small or large. For example; A fire or a flood

destroy your office or shop, an electrical fault blows all your computer and communications equipment. An employee steals valuable data and sells it to your competitors. A disgruntled former employee returns to your business to harm members of your work force. A business continuity plan is a fantastic investment for any business who are seeking long term sustainable business growth.

Top 5 business security secrets # 4- Research Your Business Competitors

All intelligence agencies conduct ongoing research and surveillance on their competitors. The old cliché of knowledge is power that every business coach and mentor bands around is strictly flawed. Knowledge is not power. Power comes from the actions you take from gaining knowledge. I'm not suggesting you hire a platoon of former KGB agents to spy on your competitors although I personally know that this service is available despite generally only to larger businesses. What I do advocate is the ancient Sun Tzu Art of War principle of, 'know your enemy-know yourself'. If this seems something extreme then it's time for a reality check, your business competitors are your business enemies and the war is driven by annual turnover and increased profits, since the need to research your business competitors.

With such advanced research technology offered by computers and the internet researching your business competitors has never been easier. For example most online search engines now offer competitor analytics which allows you an insight into how much they are paying for online marketing campaigns and who they are targeting. Just as it is in covert intelligence operations, being one step ahead of your competitor is key to success. In business this translates to long term business growth, sustainability, increased turnover and profits.

Top 5 business security secrets # 5- Hire A Security Director

This business security secret # 5 should not be dismissed because you think it is too expensive or beyond your reach. A select number of security experts and consultants hire themselves out to businesses on an annual retainer basis. The benefits of this concept are many. You and your business will have the ear of a security expert on call 24/7. You will not have to pay a full time salary for this security director, nor will you have to pay PAYE, national Insurance, holiday or sick pay, nor will you have to pay executive director benefits. In fact I know of some security managers who are retained by small business consultancy agencies for small to medium size businesses for the salary equivalent of a junior administrator. The fees payable for your security director are of course tax deductible. When you factor that this security director generally has a wealth of security experience and contacts which will all assist in your business growth and expansion of your business, then it's a very small price to pay.

A professional security director will be able to produce your security audit, and assist with your risk assessments and prepare a business continuity plan in case your business faces an unexpected crisis.