Business-To-Business Marketing Research

Prior to the advent of advanced market research techniques, most companies were essentially product-focused. They employed scores of sales personnel to push their products or services into the market. Modern marketing methods are influenced by the social sciences, particularly psychology, sociology and economics. The market-focused businesses first try to determine what their potential customers desire and then proceed to build the product or service. The marketing theory and practice is justified in believing that individuals or businesses use a product or service, either because they have a need or the product or service has a perceived benefit.

The related tasks undertaken by the Business to Business or B2B marketing research agencies include, compilation of formats collecting information requested by the business clients and co-ordination of a variety of data collection vehicles. After all the necessary data is collected and compiled, a detailed report is prepared with the information. The report is submitted to the business client along with the recommendations and recommended actions. The company then takes it from there and works on a suitable strategy.

Market research firms typically collect the required information through a market survey. The parameters and areas of research are usually, defined by the customers. The business may be interested in finding out their market reputation. The research helps the client businesses to discover the real present market value of the firm. Often, they decide to redefine or refine their products and services to benefit from the new data and knowledge acquired. In order to maintain or grow in standard, it is important that the business communicates a consistent set of impressions to demonstrate their commitment. The research conducted enables the company to identify and target the market, with respect to demand. It ensures that their customers are retained and satisfied with the efforts made.

Using NodeJS and JSON in Mobile App Development

An Introduction to JSON and NodeJS
For those who are new to application development, older technologies such as PHP and SQL were used to create web based applications based on databases and these were confirmed by a lack of scalability, and often needed a complete redevelopment in order to expand the platform. The emergence of Javascript and associated libraries and frameworks has meant that as software applications have become more data intensive and real time updates have occurred then technologies have been developed to allow for the increase of the use of these technologies.

What is JSON
JSON is a syntax (or method) for storing and exchanging data; and the data is written as text strings with Javascript Object Notation (JSON). It is easily read and described through different client side and server side application interfaces and this means that it is useable across a number of different programming methods. JSON is a highly efficient way of storing information in a database due to its adaptability.

Why Use NodeJS with JSON?
NodeJS is used with MongoDB in order to create a web standards architecture or RESTful API; NodeJS is a lightweight framework that handles parsing of information between the client side and the server, and ReactNative can be layered on top of NodeJS in order to create the user interface. NodeJS handles a lot of queries and handles them in a very fast way, which makes its ideal for mobile application development. A RESTful application programming interface is a method for handling HTTP requests and updating databases. JSON and NodeJS are very efficient ways to handle AJAX type requests.

Type of Mobile Applications Used with React Native and Associated Technologies
Front end developers used to be limited in creating applications as they were traditionally only able to handle writing coding for the client side of the program. JSON, NodeJS and MongoDB have such ease of use and extend the knowledge of JavaScript which has traditionally been a front end development language. With the advent of the use of cloud based computing and ubiquitous internet, the legacy days of hosting large databases in local servers and having system administrators deal with all of the server languages ​​and maintenance such as SQL, Oracle, PHP and other associated older style technologies , front end developers have taken the use of their own technologies and are now configuring applications to work with web based and cloud based remote servers. This means that small scale app development can happen faster and more easily than writing endless amounts of code and needing to understand server architecture and systems administration. Software development of the future is responsive, adaptive and dynamic, and large mobile and cloud based. JSON and NodeJS represent huge leaps in development that will make business and commerce platforms far more efficient.

Financial Statements: Demystifying the Basics

Some things in life appear more difficult than they actually are. Analyzing a company's financial performance is simply one of them. Many a time we come across people who completely depend on others for their investment decisions, which can have far serious implications. Although it looks like an uphill task to many, company analysis is actually no rocket science. A little understanding of the fundamentals and an elementary logic is all it takes to identify the potential of the companies.

Firstly, you should be aware of the business of the company you have invested your money in or intend to invest. Its history, vision, products and services and its business model will give you necessary details regarding the functioning of the company. A thorough study of its introduction in the annual report, company's website and of course the internet will easily furnish you loads of information. So, if you are unable to forgive the way the company operates or its growth prospects, it is better to stay away from the stock. Herd mentality is definitely not advisable for a long-term investment.

Once you have a sound understanding of the company's operations and revenue earning methodology, turn to its financial statements. Again, this can easily be accessed from the company's website. There are three financial statements which are the Comprehensive Income statement, Balance Sheet and Cash Flow.

The Income Statement shows the revenue earned for the period, the expenses incurred for earning the revenue and the resultant after meeting statutory obligations is known as the net profit / retained earnings or loss. It is on this amount that the company declares a dividend to the shareholders. The comparative analysis with past period statement helps you to analyze how the company is performing. The most important areas of focus in the statement are the ratio between net profit and sales (also known as the net margin) as well the gross profit and sales (also known as the gross profit margin). The higher they are, the better it is. Furthermore, other areas that deserve a check are the direct cost components, which are the major costs driving the business. This will differ for each company, according to the industry it operates.

Then it's the Balance Sheet, which is a statement of the sources and application of funds as on the last day of the period. As a rule of thumb, the sources of funds must be equal to the application. You can ascertained the financial position of the company by examining various ratios like the Debt-Equity ratio and Debt-Asset ratio. A high proportion of debt implies that the company is financing its growth by borrowing aggressively. This is only justified if the revenue of the company also shows a significant growth. More debt also charges increased interest expense, so the quantum of growth in revenue should be more than that of interest, or else it will less the earnings. Also, this ratio depends on the sector which the company belongs to. Manufacturing companies usually are more leveraged than service oriented companies. Meanwhile, the ratio between the current assets and current liabilities, ascertains the liquidity of the company.

The last one is the Cash Flow Statement. Showing the movement of cash for the period, this statement is divided into three sections which are cash from operating activities, cash from investing activities and cash from financing activities. You can very easily comprehend the cash position of the company with respect to the three main activities. The strong company derives more cash flow from operations than from investment or financing activities. The operational cash is the direct indication of the organic growth of the company.

Lastly, it is imperative to compare the financials of the target company with other companies in the same industry. Only then will you have a lucid idea about the performance of the company. Whether the change in financials is due to industry related factors or specific to the company can be easily determined.

While, there are other parameters to judge the overall performance of the company, a strong hold on its financial performance is the first and major step in this direction. By unearthing the stories behind these numbers you can really empower yourself to judge the prospects of your portfolio.

Solar Generators

Solar generators are something that many people are interested in for various reasons. The cost of energy, the fact that we just observed Earth Day and plain old social awareness all are valid reasons to want to get a solar generator. You can take the easy way out and purchase a self made one or you can do the gratifying thing and with a little research and work, you can build your own and have the personal gratification of doing it all by yourself.

The very first thing that you need to do is research. Even though these things have been around a long time, some folks still do not understand what a solar generator is, how it works or how to go about getting one made. A solar generator, in plain terms is a solar panel, or set of panels that are mounted so that they can absorb the energy from the rays of the sun and convert those rays into energy that can be used to help power, or partially power your home and it's electrical needs.

Size limitations Here on this article actually prohibit a full-blown analysis of who, what, when and how with regards to solar generators but we are certainly capable of making sure that you know the basics in plain English.

One thing that attracts people to solar is that it is free and once you manage to get the collectors made, there is little if any maintenance needed to keep them operational, which is great in today's busy world where there is precious little time for things as it is. They also last a long time and a thirty-year life span is not uncommon.

It used to be that the collector panels were large, ugly and hard to hide. That has all changed in today's world and they blend in a lot better in today's homes and even if they are seen, the fact that you are eco-conscious has become more of a status symbol in the eyes of people. Saving the worlds resources for future generations is a good thing and looked up favorably in the eyes of everyone from your neighbors to the Internal Revenue Service.

There are many things that you can do with solar generators and if you have the available space for the panels, the amount of energy that you can get and since the amount of actual cash savings you can generate is actually limited only by how many of the panels you wish to erect. You can start small and expand as time and finances allow but there is no better time to start than now.

Given the relative ease of construction and the regenerating benefits that can be realized from a solar generating system, it makes sense for anyone to look into it no matter the scale, whether it is to offset the utility bills a little or to try and completely wean your home off of dependence on purchased electricity, it just seems right to look into solar generators.

Money Purpose Joy - Book Review

By: Matt Bell (2008)

ISBN 978-1-60006-279-7

Book Price: $ 14.99

Financial success

Matt Bell is a personal-finance writer and speaker, director of the Willow Creek Association's Good $ ense financial ministry, and author of Money, Purpose, Joy: The Proven Path to Uncommon Financial Success. He has been quoted in major media such as US News and World Report and Chicago Tribune.

The joyful purpose of money

Matt Bell presents his formula for the joyful purpose of money. In four parts he relays twelve chapters, including topics as, why we've settled for so little (Ch. 3), what matters most (Ch. 5), finding joy, expressing hope, & experiencing freedom (Ch. 6, 7 , 8), a financial GPS system (Ch.9), & traveling in financial community (Ch.12).

Financial success ideas

Matt Bell writes with a pleasant, personable tone. He relates to his readers in order to educate, initiating with "It took me four and a half years to pay off my credit card debts and another three years to pay off my car."

While addressing truth, Matt exercises questions, avoiding a confrontational approach. He asks readers, "Why do we allow the misguided money-related massages of our culture to sway us so easily? Why do we find it difficult to avoid making financial choices that are not in our best interests?" Questions prepare us for new financial ideas.

Bell uses relevant illustrations to introduce wealth principals; he shares "Forbes magazine may seem an unofficial place for an article about charitable giving. After all, Forbes is all about business and making money. But there was it. Under the headline" Irrational Act, "publisher Rich Karlgaard wrote not just about giving but about tithing ... "

Matt shares as an adviser with financial advice. Speaking about an emergency account he says, "In order to minimize financial stress and build a solid financial foundation, keep three to six months' worth of living expenses ..."

Readers are encouraged to embrace Matt's ideas through his focus on benefits. Speaking on debt he points out that "Living without consumer debt ... provides tremendous freedom, flexibility, and peace of mind." He explains ideas appropriately, as "Using a budget is not about spending less. It's about spending more effectively ..." Great!

Proven path to uncommon financial success

Matt Bell shows readers a proven path to uncommon financial success.

Solar Panel Kits - Are the Solar Panel Kits Really Worth Considering?

You may have heard of the solar panel kits available these days. These kits help people to build their own solar panels at home. These kits are much in demand these days. Have you ever thought of considering these solar kits for your own use? Those who sell these kits claim that with the help of these kits you can easily build as well as install your own panels.

Solar energy is one of the best sources of alternative energies. It is renewable and it is also eco friendly. The only problem with DIY panels is that they do not seem to work when it is raining or it is cloudy. But this is really not a problem as you can still produce solar energy in cloudy weather.

This is why people are looking forward to building a renewable energy panel in their home. At this point of time the solar panel kits promise to be of great help. But people keep on asking whether these kits are really worth considering. The answer is yes. These kits are the best way to build your solar panel. Other than being the best they are also the cheapest way to build your DIY panels.

These solar panel kits are widely available on the internet. The guides which are contained in the kits include information about how to assemble the various parts of the panel. It will also tell you about all the materials that are required to build your home made panel. The energy which can be created for your home through these solar panels actually depends on two things.

First of all it depends on the amount of the wattage which you choose for the solar panels. Other than this, it will also depend on the amount of sunlight that the solar panel receives. You need to make sure that the solar panel receives direct sunlight. It is better to install the panel either on the rooftop or in the balcony.

The solar kits that you need to purchase will depend on the amount of power that you want to produce. Do you know that if you produce more power than what you require you can even sell it to the electric companies? This is one of the greatest benefits you have when building renewable energy source. This system is called grid on and grid off.

When you are purchasing your solar panel kits you are actually investing in your long term future. You will get the returns once you start using your DIY solar panel. You can even take someone else's help in building the panel if you are not sure about doing it alone.

Top 5 Technology That You Can Wear

Everything in innovation is transforming into keen contraptions, and wearable tech devices are the absolute most prominent. These more intelligent advances can do anything from reading a clock to cautioning you of potential harm, and they're hot things in the tech world.

Be that as it may, that does not pretend that they are all great quality. Despite the fact that there are many wearable gadgets available, large portions of them are erroneous and not justified regardless of the cost. In case you're in the business for a clever device that will be justified regardless of your cash and convey results, consider these top wearable tech contraptions.

1. Apple Watch

Apple fans have been holding up with teased breath, recently the Apple Smart Watch is here. It turned out in online stores in April, and is located to hit stores in America and parts of the United Kingdom ahead of schedule June. It's additionally expected to be accessible in Italy, Mexico, South Korea, Spain, and Taiwan, beginning June 26. The greatly appealing item is basically an iPhone on your wrist.

Pros:

Good with iPhone 5 and up
Arrives in an assortment of plans and flavors, including a tradable band
Lightweight and amazingly simple to utilize
Amazing applications, including messages, mail, recreations, and most others good for iPhones
Makes and answers calls
Wellness following, including steps, calories smoldered, and heart rate

Cons:

Extreme cost that keeps running from $ 349 at the fundamental model and $ 17,000 for the strong gold
Can not include new contacts
No alter capacities for instant messages
Does not track rest
Not GPS empowered for wellness
iPhone must be adjacent for it to work completely
Not perfect with different cell phones

2. Fitbit Surge

To the extent effortlessness, looks, and exactness go, you can not beat the Fitbit brand. Inside of the most recent year, the organization has discharged their most recent model, the Fitbit Surge, complete with extensive wellness following, GPS tracker, guest ID, and music control all in one gadget.

Pros:

Snappy look with a mixture of band hues
Simple to-use LCD showcase to screen progress
Tracks steps, rest, stairs, calories smoldered, heart rate, and that's only the tip of the iceberg, and is a standout among the most solid wellness trackers available
Adaptable and permits you to track up to seven exercises
Join with your cell phone for Caller ID and different capacities
Included GPS chipset
Bolsters Android, iOS, and Windows Phone gadgets

Cons:

Solid band that is clunkier than conventional Fitbit styles
Non-all inclusive charger
One of the more pricey devices at $ 249 each
OK battery life, however in the event that checking different exercises, it will not last more than five hours
No social networking association

Skully AR-1

Savvy watches are not the main kind of desired wearable innovation to develop through the most recent year. There is likewise a shiny new cruiser protective cap available that demonstrations like the innovation you find in Iron Man. Skully's AR1 motocycle protective cap takes the best components of Google Glass and places them into a cap that is furnished with heads-up showcase, rearview camera, and GPS route. You additionally have voice control for your music and telephone. This item is intended to be discharged in July or August, however is accessible for preorder now.

Pros:

Hands free tech abilities while in travel
Simpler route with 180 degree rearview camera and GPS
Unites with cell phones
Greatly beautiful
Simple to-center screen that meets National Highway Traffic Safety Administration guidelines
Sun shaded screen at the press of a catch

Cons:

Weighty expenditure at $ 1500 a pop
Heavier than a typical protective cap
Not adjustable
Still in testing stage, so there are a reasonable measure of crimps to work out

4. Rock Steel

This adaptation of the Pebble line keen watches was discharged in January and components both a great corrective and tech update from the first 2013 model. The Pebble Steel includes a huge presentation and a snappy configuration.

Pros:

Perfect with both iPhones and Android phones
Expansive, simple to peruse LCD screen
Waterproof and shower / swim well disposed
Offers wellness following including step tallying
A wide mixed bag of applications accessible
Handles fundamental warnings without severely lifting a finger
Better time-telling capacities than most

Cons:

Maturity tech that does not exactly coordinate the opposition
Extremely restricted capacity with just eight openings for running applications
No heart-rate screen or other propelled wellness following
Pricey for the quality, at $ 199
No touchscreen, receiver, or speakers
Poor battery life

5. Samsung Gear VR

Virtual the truth is here with the new Samsung Gear VR, which snares to your cell phone and permits you to complete a universe of portable reproduction. This goggle-like headset permits you to join your cell phone and appreciation films, music, shocking landscape, recreations, and more from wherever you are. It's just perfect with the Samsung Note 4, although there's a VR Innovator Edition that works with the Galaxy S6.

Pros:

Moderately reasonable for virtual reality at $ 199- $ 270 relying on the model
Incredible feeling of submersion into a virtual world
Free applications
Pack companies chair, 16 GB memory card, and a zippered conveying case
Great stride forward for the virtual reality industry

Cons:

Just perfect with Samsung Galaxy Note 4 cell phone
Applications are constrained and lacking, complying predominately of semi features and little amusements
Feature determination is grainy contrasted with custom screens
Inconvenient, ugly outline.