Promotional printed pens are an excellent way to expand your branding campaigns at a very low cost. With inexpensive yet well functioning pens available on the market, it is possible to invest in pens that will last months or years without having to spend a great deal per individual unit. Unlike water bottles or other promotional materials, this can cost over a pound per unit. As pens are often kept for long periods of time, usually until they run out of ink, it is possible to expose your audience to your brand with day to day use. However, there are a few things that you will want to keep in mind if you are interested in using pens as a part of your promotional campaigns.
First, promotional printed pens are only as beneficial as the printing that you put on them. Because of this, you want to make certain that you take your time in selecting the ideal customizations for your needs. Your company name should be easy to read. If you are giving these pens away at a location where you will be exposed to people unfamiliar with your business, your website or phone number should also be provided. Many people choose to include a slogan or description of their business so that customers are able to associate the pen with a type of service. It is important that you try to fit as much relevant information as you can on your pen. However, pens have limited space on them. In addition to this, every manufacturer has different guidelines on what can be printed on their pens. Many companies only allow for one color of printing in a set area on the pen. If you want additional colors or more space on the pen, you will need to expect paying more for your customizations. When you add additional colors, expect to pay a set fee for the additional color as well as an addition per pen to cover the ink used.
If you are planning on using a lot of promotional printed pens in your business, there are a few things that you should keep in mind. First, ordering in bulk is a great way to ensure that you are making the most of your advertising dollars. Bulk ordering involves buying a number of pens over a certain threshold to make sure that you are getting the best value per pen. Every pen manufacture has different thresholds for bulk orders. Numbers for bulk orders can also vary based on the type of pen that you select for your campaign. When you go to place your order, consider the amount of space that you have available to store pens. This can help you determine if you can order extra pens than what you immediately need. It is suggested that you give several weeks for your pens to be made to order, as well. If you have an upcoming event where you wish to distribute pens, give yourself ample time to order and receive your pens. Order times will fluctuate depending on the number of pens that you order.