There is a misconception that the only benefit that advertising has to offer to the products and services of certain company is only building a brand image. Well, let me give an insight to this notification and let us try to correct this.
First and foremost, let us define the term brand. According to the definition of American Marketing Association or AMA, the term "brand" is a name, term, sign, symbol or design or a combination of them planned to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
At this point in time, the competition is getting serious in getting the right customers through various advertising techniques as exemplified in paid advertisements. Day by day, the number of companies and web entrepreneurs contest for consumers' attention and trust. As a consequence, it is very significant to center in building brand image but this is not the end. There are a lot of other benefits of advertising that can be best achieved even if there is no focus on brand advertising.
There are various forms of advertising that does not only put up a brand image but also do advertising advertising, comparative advertising, cooperative advertising, direct-mail advertising, informative advertising, institutional advertising, billboard or outdoor advertising, reminder advertising, Point of Purchase Advertising and Specialty advertising.
One of the prime benefits of advertising is building a brand image. On the other hand, it is not just the only benefit of advertising for the reason that branding is not merely giving your product or brand be renamed to the community but instead it makes use of advertising that convinces your intended consumers to pick and choose your product over wide array of competitors. Branding is more precise for the reason that it is a form of advertising that is developed towards getting your prospects see and accepts you as the sole provider of their divers needs and wants. In order to accomplish something in the field of branding, you must be conscious of your potential customers' needs, wants and even weaknesses and strengths.
The purposes for a good and excellent brand are the following:
Firstly, it gives a clear and direct message - In the real of brand advertising, only one brand is advertised or promoted. There is direct recall when a brand is advertised in a clear and direct way to the main point.
Second, it reinforces credibility and reliability. Being able to put up a brand is one of the ways in creating and strengthening the credibility and reliability status of your company.
Third, there is a build up of emotional connection. A creation of on the spot emotional connection will be an effect to customer approval as well as loyalty once a buyer is able to trust and believe in the brand being advertised.