We are often mystified by the things our web designers want to do. At times, they seem to make no sense at all. Usually we go along with it because they are, after all, the professionals. One aspect that may confuse you is why your web designer would want to design web applications. In the sometimes puzzling world of web design, design website applications are used to help customize a website and improve its performance at the same time.
It can be very good for your own business procedures if your web designer wants to design web applications because they could design an application that allows most of your sales process to be automated. This is especially important on ecommerce websites as you need to have the facilities available to allow clients to buy whenever they want to. If the entire ordering and payment process is automated, it gives them less time to change their minds about the purchase and also makes it much easier for you on the admin side.
Your client's should also find their lives made easier by design website applications and this adds to their value to both the web designer and you. Perhaps you could have a currency convertor embedded into a travel web site or a Metric / Imperial calculator added into a site about baking.
Design web applications are also becoming more and more important in snagging market share. Custom website applications such as those developed for the iPhone and Android can be used as a triple way to enhance your brand or be introduced as another product to sell.
Custom web applications, specifically designed with your site in mind, are one of the best ways to set your site apart from the thousands of cookie cutter sites out there. They enhance your client's experience while browsing your site and can provide you with plenty of tools to make your admin processes easier.
Custom website applications can also be developed in order to get marketing information on your behalf. You could, for example, run a quiz on your site in order to gather information about readers. That is one form of custom website application.
In fact, web applications are what allow you to interact with your customers if you have a forum or blog on your website. It is the properly designed forum or blog that allows you to interact well with clients.
On the whole, there are many different reasons for your web designer to want to design customized web applications.