In order to get the most out of your articles, you should do your absolute best to make sure that they are each interesting. Because publishing as many articles as you can to the directories is a key component to running a successful article marketing campaign, you should not spend too much time on making your articles interesting. It should become second nature to you and you should get to the point where you do it without even thinking about it. Below are some great tips on how to do this.
1) Unique topics. No matter what niche or market you are writing articles in, you will find that there are many already written. Furthermore, you will find that many of the articles are all about the same old topics. Be unique and be creative. Take a little time to think up some different angles and different topics to write about within your niche. You will attract a lot of readers this way.
2) Ask questions. It is really good practice to get in the habit of asking questions for your readers, then answering them. If the questions that you ask in your articles are relevant to the niche you are in, chances are your readers will have asked themselves that same question. Seeing it in print will help them to refer to you and trust you as an authority on that subject.
3) Put yourself in the reader's shoes. In other words, concentrate on writing for them, with their best interests in mind, not yours. Do not write with an agenda, trying to manipulate your readers. If you give them good information that is useful to them, they will find the article interesting.