When you have a business, what you project to the world is important. That is why corporate credit ratings are important because it reflects the financial standing of your company without giving much detail, specific details, that you do not want the public to know. Investors know with just one look if they want to invest in your company or not. That is how strong corporate credit ratings are.
Actually, everything affects the ratings. Even the country where you business is at will will affect the ratings by a point or two. The ratings are affected by a number of factors. There are factors that are controllable while there are others which are not. That is why everyone should protect the credit scores as much as they can. There are ways by which it can be done. It is the reason why there are financial analysts hired to be able to do their job and that is to make the numbers look good as much as possible.
Aside from investors, the corporate credit ratings are the number by which lenders will use to determine whether they will grant you the loan or line of credit to a company. There are many organizations that offer assistance when it comes to credit ratings. They will give you reasons why the numbers are low and how you can improve it. This can be considered as an investment so your company will be able to improve its financial standing. Improved numbers mean more investors. More investors mean more money.