The Only Benefits of Advertising is Building My Brand Image

There is a misconception that the only benefit that advertising has to offer to the products and services of certain company is only building a brand image. Well, let me give an insight to this notification and let us try to correct this.
First and foremost, let us define the term brand. According to the definition of American Marketing Association or AMA, the term "brand" is a name, term, sign, symbol or design or a combination of them planned to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

At this point in time, the competition is getting serious in getting the right customers through various advertising techniques as exemplified in paid advertisements. Day by day, the number of companies and web entrepreneurs contest for consumers' attention and trust. As a consequence, it is very significant to center in building brand image but this is not the end. There are a lot of other benefits of advertising that can be best achieved even if there is no focus on brand advertising.

There are various forms of advertising that does not only put up a brand image but also do advertising advertising, comparative advertising, cooperative advertising, direct-mail advertising, informative advertising, institutional advertising, billboard or outdoor advertising, reminder advertising, Point of Purchase Advertising and Specialty advertising.

One of the prime benefits of advertising is building a brand image. On the other hand, it is not just the only benefit of advertising for the reason that branding is not merely giving your product or brand be renamed to the community but instead it makes use of advertising that convinces your intended consumers to pick and choose your product over wide array of competitors. Branding is more precise for the reason that it is a form of advertising that is developed towards getting your prospects see and accepts you as the sole provider of their divers needs and wants. In order to accomplish something in the field of branding, you must be conscious of your potential customers' needs, wants and even weaknesses and strengths.

The purposes for a good and excellent brand are the following:

Firstly, it gives a clear and direct message - In the real of brand advertising, only one brand is advertised or promoted. There is direct recall when a brand is advertised in a clear and direct way to the main point.

Second, it reinforces credibility and reliability. Being able to put up a brand is one of the ways in creating and strengthening the credibility and reliability status of your company.

Third, there is a build up of emotional connection. A creation of on the spot emotional connection will be an effect to customer approval as well as loyalty once a buyer is able to trust and believe in the brand being advertised.

Working From Home

Does the idea sound foreign when thinking about making money working from home, yet the idea to do something seems to be the thing to do? This is a superb desire that can be achieved with the right information. This is not always easy. When considering starting a home based business start by finding a great opportunity, persevere as obstacles arise, and discover a method of marketing that will work for you.

It is paramount that you find an opportunity with a system that can be set up quickly when desiring to earn extra money working from home. This is especially important when one has no idea where to start. There are many opportunities around today with this advantage. Many websites are set up immediately, as soon as sign up takes place. This makes getting started simple. Your site will look professional and start up can began immediately.

As with anything that is accomplished in life remained devoted and persevere relentlessly. If making extra money from home is essential to your life style then press forward towards this achievable desire. Continue to ask questions and seek information. Get on the internet and read information. Seek out others that are doing the same. Stay involve with other like minded people. Creating extra income is an attainable goal. Remove yourself from others that discourage your chosen direction. Keep a positive out look and continue to work on those goals. Do not quit when crossing an informational obstacle. Seek the answer.

Once your website is established it is time to allow others to see your site. Bring traffic to your site can be a major endeavor when starting something that one has never pursued before. Finding the one that is right for you can be a challenge. Discovering your strategies will get you off to a wonderful start. Some of these methods you may already be acquainted with, such as article writing, using the news paper, making fliers, you tube, and having business cards made.

There are many ways to earn extra money working from home even if you have not found your niche. Do not stop now! Let's get started.

10 Tips For Business Startup Owners

Every entrepreneur can use some advice when it comes to making sure their business startup gets off on the right foot. From the best way to run your business to following your dreams, these tips offer sound recommendations that can help your business startup maintain its operations and find success at every turn.

Sure, your business may run into challenges, and you may make some mistakes along the way, but it is how you recover that matters. Use these tips to your advantage when it comes to ensuring you avoid the pitfalls that others have fallen into as a first-time entrepreneur.

1. Be Passionate About What You Do

When it comes to business, doing what you love makes it that much easier to do well. Find a business that you can excel at and throw yourself into. You should have an underlying passion for the market, product, service, or brand that you are selling. In order for it to succeed in the market place, you need to believe in it, and then your customers will follow suit.

2. Believe In Yourself

Every entrepreneur doubs them at one time or another, but you need to fully believe in your abilities and strength. Mistakes are inevitable, but understanding that you will fail at times can help you rebound and move forward with great resilience. Recognize that you have what it takes to make it and send that doubtful packing as only when you truly believe in yourself and what you are doing will succeed come knocking at your door.

3. Listen To Advice From Others

Many others may have come before you with their own business startups. Learn from their challenges and heed their advice. They can allow you to steer clear of potential issues and make it easier for you to operate as a business startup. From finding funding to working with an angel investor, other entrepreneurs have experience that you can gain from and use to your advantage if you are willing to listen.

4. Watch Your Overhead

You need to realize that you are business startup out of the gate. This means watching your cash flow and setting up shop in that swank office building on 5th Avenue may not be a possibility at this time. Keep things simple and observe your cost structures. You may need cash down the road and being on the hook for high rents or loan commitments can make it difficult to spread your wings. You'll get there. Have patience and watch for the right opportunity to grow. Remember that patience is a virtue.

5. Know Your Competition

Ignoring your competition as a business startup will get you now. Be sure to thoroughly investigate everything there is to know about your competition and make your products and services better. Find out where your competitors are lacking and seize this opportunity to secure market share. Knowing your competition can give you that leg up your need to get ahead in the market and appeal to consumers in a new way. Do your homework and keep an eye on your competitors at all times.

6. Practice Your Pitch

You are the greatest salesperson for your business startup. Whether you are looking to secure financing from an angel investor or looking to gain more customer loyalty, you need to have a pitch on the ready to tell anyone and everyone you come in contact with. Be concise in your approach and be sure to mention your goals, values, and vision. You never know who you'll meet, and you need to be ready with a pitch that impresses.

7. Get Out And Network

Networking is a key part of any entrepreneur's success. Connecting with others in the industry can help you develop relationships that may come in handy for your business startup down the road. Plus, you will continue to learn from these individuals and a new opportunity with one of them may be just around the corner.

8. Ask For Help

As much as you want to do it all, there comes a time when we all need to ask for help. There is no shame in getting someone involved in your business startup to help take it to the next level. You are going to need help as time goes on to evolve your company and reaching out to someone you trust may be the best thing that you can do for your business startup. You'll be able to offload some of the burdens and free yourself up to focus on new projects that have been sitting on the back burner.

9. Continue Learning

With the most successful CEOs reading four to five books a month, taking a page from their playbook can help extend your business startup and move it forward in new ways. Keep the door open and continue to educate yourself by learning from others. Reading books that focus on self-help, business, motivation, leadership, and communication can continue to motivate you and your company. If you keep your learning continuous, you'll find plenty of new ideas just waiting to be realized.

10. Do not Give Up

Above all do not give up on yourself. Even when times get tough, and you feel like throwing in the towel. Take a step back and appreciate how far you have come. If you have the drive and motivation to succeed the potential to make it in the market is there. You need to believe that you can do it and push yourself harder than you have ever done before. With hard work comes success and you are most likely just on the cusp of winning.

These tips will help you find the recipes for success for your business startup and set you on the path to thrive in the marketplace. If you are looking to secure an angel investor for your business startup, We can help you. It offers an array of informative resources on creating business plans as well as a diverse and extensive range network of angel investors.

Rare Phobias: Feet Phobia - Fear of Bare Feet

Are you one of these people that nervously step in shoe shops? Can`t you bare the sight, feel or sound of your or somebody else`s feet? If your answer to one of these questions is `yes` you might be suffering from feet phobia, known as podophobia.

Feet phobia is one of the rarest phobias as only 1 in 1000 people has it. However, it could impact your life in quite surprising ways that many without this phobia may not have considered.

To give just a few examples this unusual fear could prevent you from going to a swimming pool, exercising in a gym, shoe shopping or wearing flip flops. Feet phobia could be quite harmless, a bit annoying and at times frustrating. However, it could also cause life limitations. Therefore, it is important to judge carefully how much does it impacts on your or somebody else's day to day life.

What exactly is feat phobia (or podophobia)?

Feet phobia like any other phobia is an irrational, inexplicable fear. People suffering from Podophobia feel very nervous, afraid, upset or even disgusted by feet in general. The exact cause of podophobia is not yet fully understood. The symptoms include an overwhelming sense of anxiety, sweating, rapid heartbeat, nausea, dizziness, breathing difficulty and a desire to run away when seeing or even thinking of feet. Some people will experience panic attacks and very unpleasant feelings when confronted with feet. Of course one person's symptoms can be different and / or more intense than other. This fear could make some feel uncomfortable or irritated. For others it could get so intense that it interferees with their normal life.

The fear may be related to the person`s own or somebody else`s feet. A phobia sufferers generally do not like the appearance of their or somebody else else's feet, or feel of feet as they view feet as being gross and unsightly. This person may also feel uncomfortable when other people are looking at or touching his or her feet. He or she will even sleep in socks or shoes and will not even consider buying or wearing open toed shoes or sandals of any kind. He or she may also hate the smell of feet and while thinking of feet imagine contracting fungal type infections or a verruca what makes it even worse. The uncomfortable feelings would also appear while discussing feet or problems related to feet. The phobia sufferer may avoid watching any kind of TV documentary on feet, or adverts on the television. One of my friends who suffer from feet phobia to prevent unpleasant feelings introduced a rule in her house. You must wear shoes in his house. If the shoes are really dirty he allows you to wear socks or a pair of his own shoes. He won`t even let his girlfriend touch his feet or take her socks off around him.

When should you seek help to cure feet phobia?
Most fears and phobias, including the phobia and fear of feet, are not serious especially if they do not significantly impact your normal daily life. But if your phobia of feet results in avoiding situations on a regular basis preventing you from functioning or enjoying life you should consider seeking medical advice. Regardless of how long you have suffered from it, since the unresolved life limitations you have endured because of your fear, your fear of feet can be overcomed.

Aiming for a Greener Financial System

In the year 2015, being a person who likes to stay abreast of the various political and economic activities, I was often confused with the term 'Green Finance'. Moreover, the excessive use of this term in G20 pushed me to learn more about it and provide an understanding to you as well.

Green finance can be described as an umbrella term which refers to the changes in financial flows that are required to support projects that not only help the environment but also the society. Pollution, air quality, water quality, greenhouse gas emissions, energy efficiency and renewable energies are certain genres that are covered under green finance.

To meet the aspiring goal of the Paris treaty, it is important to align the green growth and financial sector. If we talk about green finance in the long-term, we should be happy to know that it has ample opportunities for profitable investments in developed and developing economies. Investing in green economy will set the course for carbon footprints. The only need at the minute is a step change in greening the financial system. There is a rising awareness in the financial system related to sustainability risks, commercial opportunities and changing customer preferences. The government has smoothened these developments through national roadmaps, sectoral guidelines and policy signaling. The economy is witnessing a competitive urge between financial centers and companies for green finance leadership.

An accepted green finance will always constitute a right proportion of policy action and market. Below are certain actions which can be helpful for an effective market action:

Connecting environmental risks analysis with core business activities





Feeding back into the policy process





Driving the environmental risk analysis





Anchoring sustainability, and





Controlling financial technology to strengthen retail demand.

The authorities should be able to shape effective policies to minimize market failures and create conditions which help in the growth of green finance. Apart from using policy packages with fiscal policy and environmental reforms, there should be an involvement to support the greening of financial markets with options such as:

Supporting data provisions and capacity building





Using the limited public means effectively, and





Creating a smart and well-organized incentive system.

After the government, multilateral development banks and international financial banks have also an important role to play, with options like:

Streamlining governance structures and portfolios according to the Paris agreement





Using methods to strengthen environmental guidelines, and





Promoting financial market development and filling project pipelines.

Since the Paris treaty, businesses have initiated that streak of competitiveness at various levels of the financial system. The global financial centers such as London, Shanghai, or Paris are preparing themselves as global green finance centers - this and many more to lure specialized companies. Designing smart market systems and policies, in order to maximize the positive effects in the long-term can be a strong approach towards scaling-up the green finance.

Developing countries encounter major investment gaps and receive a small share of the green financial flow. This is the case when these developing economies offer huge opportunities for long-term green investment in areas such as transport, agriculture, infrastructure and energy. There are a number of developing countries which are advertising green bond roadmaps, highlighting the potential for green finance. Though, the various effects of an updated version of environmental risk analysis need to be understood to manage possible development policy implications. The UN environment is developing a range of options to make the most of the combined activities of green finance and sustainable development.

2 Great Ways Of Saving Money

If you know how to manage and save money, you have a much less chance of getting into financial trouble than those who do not. Here are a few common sense ways to save money that take very little effort.

Get into the habit of paying with cash. It seems over the past twenty years or so, since credit card companies have loosened their credit rules, that people are using their cards more than ever. And while this is good for the credit card companies and merchants, it is not necessarily good for you. When you pay something with a credit card, you are actually spending borrowed money.

Now, if you have a zero percent credit card and you manage to pay your balances off at the end of the month, then how you pay does not really matter. But, most people are not like that. And, as a result, they end up carrying balances on their credit card for years. And, over the years, all of the interest that they are paying on their balances can really eat away at their savings. If you pay in cash, however, you are never under any delusions as to whether you actually can afford something or not.

Make yourself a budget. Having a budget lets you know, at all times, where you are financially. Many people get in trouble with their credit cards and finances simply because they think they have more than they actually do. For example, someone getting paid $ 10 an hour may actually feel that he has $ 400 in his pocket after a week of working. But after taxes, FICA, and various other discounts, he may actually only have a little over $ 300.

The problem is that often, subconsciously, the $ 400 is still in his mind. As a result, overspending is easy. And it's not until the end of the month where he is wondering where all of his cash went. Budgeting, while not perfect, helps to prevent scenarios like this. And, studies have consistently proven that those families who keep budgets are almost always better off financially than those earning the same amount of money, but do not keep a budget.

If the average family were to simply do these two things, and nothing more, they would be a lot better off financially than most families in the US In the age of quick gratification and lack of personal responsibility, however, the odds of most families doing this is very small indeed.

Understanding the Ins And Outs of Moodle Mobile Learning

With technology becoming an integral part of our daily life, more learners are opting to gain a quick access to websites within their organization using their mobile devices instead of using the traditional notebook or desktop computers. So, to meet the user demands, educational institutions and schools are slowly overhauling their course management system and using Moodle to create mobile applications. Since we are highly dependent on our handheld devices, we rely on them for communication, playing games and even learning, Mobile learning is increasingly gaining popularity and Moodle LMS fully supports it.

What does it mean by mobile learning?

Mobile learning can be referred to learning anything from anywhere and anytime. The mobile component refers to the device that allows the learners to gain access to the course easily even while on the go. This is possible with a few platforms like Moodle development because courseware is available only within the LMS. It has various benefits that include collaboration, communication and increased mobility. Smartphones, tablets, portable gaming devices, e-readers, media players are all supported by the Moodle platform and can be effectively used to deliver diverse components of mobile learning. Learning materials have become easily accessible nowdays and with mobile it is easy to read, learn, and engage people.

The benefits of using Moodle mobile learning

There are many students all over the world who are willing to learn various courses, but are restricted because of many problems like distance, timings and the physical stress. Today, learning is easy as many educational organizations have their courses stored online and even the assessments can be made from any location making the process comfortable. The administrators can easily access and grade the students quickly. Mobile evaluations offer the opportunity to provide detailed feedback, allowing more space for users to learn.

Communication is also enhanced as there are various new methods to reach out. You can use forums, SMS messaging, virtual classrooms, videos, real time chatting and etc. as your means to learn. Moodle development enables the administrators to tailor the learning process based on the needs of individual learners.

How to use Moodle for mobile learning:

Moodle is a viable platform for organizations to deploy mobile learning either through web based apps or through native mobile apps. The latest features of Moodle course content and buttons are now visible even on smaller mobile screens to support the users. But before you start using Moodle development for mobile screens here are some tips:

It is very important to optimize your reading materials for the mobile screens. Reading is usually not very suitable for small screens, but it can still work if the reading is brief and if the text can be zoomed according to the requirement. Slide presentations and videos can also be used for learning.

If you have a mobile app for learning, then it is very important to guide the users without assuming that they know how to operate. Share some tutorials so that the students can easily figure out the features and do not miss any crucical updates or even deadlines of your course.

While offering your courses on mobile, it is vital to supply additional links that are related to the reading materials so that the students find it easy to learn. Also make sure that the website is mobile friendly and give a short introduction of your course so that the students know what it is all about. Carefully choosing a mobile theme would also help you.

Technology is making the world easier and also a better place to live. It definitely makes the job for the teachers easier and the learning process for the students fun and engaging. They can share useful skills and competency with their friends and avail better opportunities of learning.